In Praise of...Brew Masters on Discovery Channel

Watch it!

This is just a quick post to get out ahead of Sunday night’s television lineup.

Mrs. BeerRant and I watched the first episode of Discovery Channel's Brew Masters this morning – TiVoed from a week ago or earlier.

I like it, A LOT. Mrs. BeerRant liked it too (and she’s way pickier than me when it comes to television watching. Picking husbands? Eh, not so much, I guess. Lucky for me.)

I’ve gone on at length here about my feelings regarding Dogfish Head’s brews. For my previous posts about DFH Brewing go HERE. I’ve tried one of their raisin concoctions, a peach disaster, an IPA, a chicory stout, an Indian brown ale and their pumpkin beer. I like the chicory, the brown ale and the pumpkin beer, which puts them at a 50% success rate in my book. (No reason to give up on someone at 50%, hell if that was the case Mrs. BeerRant would have left me years ago!) Bottom line: I like enough of their beers to continue trying them simply on their record alone, but factor in the personality behind the brewery and I’m always willing to give them a shot. So far, the series Brew Masters is at 100 percent.

I think you’ll find that the first episode of Brew Masters shows Sam Calagione to be a personable, fun-loving but hard-working guy; an image you probably picked up on in the documentary film Beer Wars, as well.

Now, the question that pops into my head is whether there’s just a bit of the Emperor’s New Clothes at work during the tasting session, in which all the folks gush over the release of Bitches Brew brewed in honor of the anniversary of the Mile’s Davis album of the same name from the 1970s. I’ve often tasted beer in front of the brewer and, though I didn’t think it was top notch, I’ve said it was good – that’s a weakness of mine and I rarely put myself in that position these days, preferring to spout off here where I can go all “beer jerk” if I don’t like a particular beer. Anyhow, I wonder if Sam got the same sort of feedback when he developed that travesty that is known as Festina Peche. Ugh.

Okay, back on track…

I really, really liked Brew Masters and we’ll set up the old TiVo to catch the next episode. Rather than read any more of my blather, here’s what the cool kids say about the show:

Brew Public
I especially like this write up because it mentions something I noticed when watching the first episode of Brew Masters: The Blue Moon commercials. As I’d suspected, the craft beer literati and the microbrew snobs have come out retching and kvetching about this. Never mind that in the first episode of Brew Masters, we were shown what a small percentage of the beer market is actually occupied by the likes of Dogfish Head Brewing. So you don’t like Coors. So you don’t like Blue Moon. Fine. Shut the fuck up, drink your $9/four pack beer and let the unwashed masses underwrite your beer-related television viewing entertainments through their purchases of the vastly cheaper beers made by the likes of Coors. (Cheaper and less inspiring, for sure.) Or, show some testicles and boycott the damned show, boycott Dogfish Head, boycott Coors and boycott the Discovery Channel. If not, at least shut the fuck up.

The Brew Lounge
One of the comments posted at this blog takes a swipe at the inaugural episodes rap-music fixation, perhaps having forgotten that the beer being brewed is to honor the re-release of Miles Davis’ Bitches Brew by Sony Records. (Or something…)

Wall Street Journal
I don’t actually read the Wall Street Journal much.

Here’s what Beer Advocate posted about Brew Masters.

I’m bushed. Must be all the turkey I’ve eaten the last day or so….or the beer.