Geez. You try to give the big brewers a break, maybe cut them a little slack now and then and how do they repay the kindness? They come out with cans that magically change color so you’ll know they’re cold. Fine. Gimmicky. Slick trick to sell beer. Whatever.
Well, thumbing through one of those upscale magazines to which my sister subscribes, I stumbled on an advertisement for Michelob Ultra, touting, get this, their bottle. More precisely, the shape of their bottle. Seems it’s more, um, bottle-like in its wonderful bottle-ness to such an extent that it’s bottle-iferous! (Madison Avenue? I’m here, waiting. Sigh.) Here’s the ad:
Hmmm. Lemme see iff’in I git this right. I simply tip up the bottom of the bottle and the juicy beer goodness flows out that little hole on the top of the bottle? That’s amazing! (Oooops. Dang it all tuh hell, I poured it on my shoes! Sum’bitch!)
Since seeing it in a magazine on my sister’s kitchen table in Denver, I’ve spied it on a billboard in Phoenix. Creeping crud.
Holiday Cheer! It's Here!
Um, on the bright side: Shiner Holiday Cheer is back on the shelves! Here’s a tacky picture I took over at the kids house this weekend.
I love this stuff! If you’re a fan of Shiner beers, you owe it to yourself to add this one to your beer life list. If you're not a fan of Shiner beers, try it anyway. If you don't like it, mail me the rest of the six pack!
Happy Thanksgiving, GI.
Finally, spare a thought for our men and women in uniform this Thanksgiving. Some may be eating MRE’s instead of the traditional turkey dinner and for every one of those fighting men and women you see in a mess hall on the television news, there’s a few more out in some dark, cold place grabbing a meal when they can and thinking how much more thankful they’d be if they could just be home this Thanksgiving. Think you’ve got it rough? At least you won’t be chowing down in Iraq or Afghanistan this week.
A long time ago, in a peacetime army seemingly long forgotten.