Beer Magazine: An Amateur’s Appraisal

I’m sort of in the market for a decent beer-related periodical. I want a decent value for my buck and I’m hoping to find something that I’ll enjoy reading – if not cover-to-cover, then nearly cover-to-cover. I pick up the odd copy of beer magazines when I see them. I’ve got the March 2009 issue of All About Beer and the July-August 2008 issue of Draft.

More recently, I picked up the July-August issue of Beer. This is actually my second copy of Beer magazine; I have the September-October 2008 issue sitting on the shelf, too. There may be a couple reasons why I’ve got two issues of Beer when I’ve only got one each of the others: Beer is more widely available and their magazines always sport some hot chick on the cover. (Yeah, I notice these things.)

But frankly, I’m still trying to decide where to send my subscription money and that’s a conversation for another time. Perhaps when I finally decide, I’ll make a post that spells out the reasoning behind my choice.

Meantime, I’d like to touch briefly on the good and the bad in the current issue of Beer magazine. No question, Beer magazine is aimed at a younger demographic that mine. The text is full of references to testicles, tits, and farts. The article format is an odd hybrid of the old USA Today, block section, microwave-cooking style aimed at busy folks with short attention spans. Okay, that’s fine. I’ve got a short attention span but as I’m getting older, I find that an organized, coherent format is always reassuring.

In the current (July-August) issue, I especially liked the Beer Anatomy segment dealing with Rauchbiers, that smoky style of beer that reportedly originated in Bamburg, Germany, centuries ago. I’ve enjoyed every smoked beer I’ve tried so far but my list is fairly short (Aecht Schlenkerla, Alaskan Smoked Porter and Stone Smoked Porter come to mind and the only three I remember trying to date). This article was informative, with really good tips on serving temperatures as well as terrific background on the variations of smoked beers. Noticeably absent from their list of common smoked beers was Alaskan Smoked Porter. I’d be curious to know if a brewer’s advertising history has anything to do with their odds of appearing on such a list.

Other highlights: I always enjoy the advertising because it gives me a notion of what to expect in the way of coming attractions. I really like the Taste Test section because, in addition to rating beers, they’ve gone the extra mile and included maps indicating what beers are available in what states. I like the beer models, too.

Now the downside. (Where I go all Beer Jerk.) I’m not a writer so I’m probably the least qualified person to be giving writing tips or criticisms. On the other hand, I am an experienced reader, which should qualify me to point out pointless dreck when I read it. The article entitled “Beer Worth Waiting For” is a hopeless hash of haphazard hooey. The piece is evidently about special release parties that brewers throw to bring out their limited release beers, but it’s too inside baseball to be of any use to me. I’m probably not hip enough to understand some of the references but I think I’m more in the loop listening to an hour of Howard Stern than I was trying to read this nonsensical piece. I’ll just end it there and assume the author was drunk when she wrote the article, the editor was drunk when he accepted the article and that, in order to preserve the natural order of things, I should have been drunk when I read the article.

That’s it folks. You didn’t ask for it, but there it is. Based on style, content and format, I’d have to say that Beer magazine is not high on the list of beer magazines for which I’d pay to have a subscription, but I’ve yet to fully explore the other options. I’m hoping to get something that’s monthly, inexpensive, reasonably educated but not snooty. I’ll keep looking.